• REAL

  • NestlĂ© Purina Sponsor Project
  • A collaboration with product designers and photographer to create the next "it" brand in the market targeted toward Gen Y. The brand is build based off our insight–Gen Y only believe in honesty brands. REAL is designed to educate first time pet owners, making a brand that is built around the belief of "real": real pets, real food, and attacking real issues.
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  • Credit
  • Photographer / Tyler Kandel
  • Graphic Design / Michelle Han
  • Product Design / Carolina Hernandez & Chiyo Benigno
  • Packaging & Marketing Strategy
  • Portable packaging and interactive billboard strategy
  • REAL Brand Book