- Nestlé Purina Sponsor Project
- A collaboration with product designers and photographer to create the next "it" brand in the market targeted toward Gen Y. The brand is build based off our insight–Gen Y only believe in honesty brands. REAL is designed to educate first time pet owners, making a brand that is built around the belief of "real": real pets, real food, and attacking real issues.
- Photographer / Tyler Kandel
- Graphic Design / Michelle Han
- Product Design / Carolina Hernandez & Chiyo Benigno
- Packaging & Marketing Strategy
- Portable packaging and interactive billboard strategy