Nivea For Men
- Adobe Design Achievement Award (ADAA) 2012 Semifinalist
- To create a fresh look for Nivea Men that resonated with men ages from 22-28. This demographic is image-conscious, seeks products that are easy to use and brands that have strong personality.
- Concept / Form ideation
- In depth study on its form, secondary logo and colorways.
- Research + Process
- A 130-page book of research on L'Oreal, Gillette and Neutrogena and documentation of the project.