• Nivea For Men

  • Revitalizing

  • Award
  • Adobe Design Achievement Award (ADAA) 2012 Semifinalist
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  • Challenge
  • To create a fresh look for Nivea Men that resonated with men ages from 22-28. This demographic is image-conscious, seeks products that are easy to use and brands that have strong personality.
  • Concept / Form ideation
  • In depth study on its form, secondary logo and colorways.
  • Research + Process
  • A 130-page book of research on L'Oreal, Gillette and Neutrogena and documentation of the project.