Advanced Business Computers
- To create a new identity system for a nationally recognized software company celebrating their 30 anniversary. ABCoA offers innovative solutions for the everyday operations of a business. Their product ranges from serving independent automotive dealership to credit processing, and auto pricing to web hosting. My approach was to unify the long name they're having to a single, five letter name—ABCoA— to adopt the triangle and transform into a friendly equilateral triangle. As many technology companies use green I choose to use a set of vibrant colors for ABCoA's sister companies.
- Web Design
- A responsive web design for mobile, tablet devices and desktop.
- Brand Guideline Book
- A 50-page brand guideline was created for the new identity sysem. The book showcases the transformation from the original logo to the new one Specification including brand color, typeface, identity use restrictions, size and proportion with different media.